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A Seller's Guide to Maximising Your Property's Value at Auction

A Seller's Guide to Maximising Your Property's Value at Auction

Selling at auction can deliver excellent results — but preparation is essential.

Here is how to position your property for maximum impact.

Step 1: Obtain an Accurate Valuation

Pricing correctly is crucial. A realistic guide price generates interest and encourages competitive bidding.

Professional valuation expertise ensures:

  • Credibility with buyers
  • Reduced risk of overpricing
  • Stronger competition

Step 2: Presentation Matters

While auctions often attract renovation projects, presentation still influences buyer perception.

Simple improvements such as:

  • Clearing clutter
  • Basic cleaning
  • Minor repairs

can significantly enhance appeal.

Step 3: Prepare a Strong Legal Pack

Buyers need confidence. A comprehensive legal pack containing:

  • Title documents
  • Searches
  • Property information forms
  • Special conditions

reduces uncertainty and encourages stronger bidding.

Step 4: Marketing Exposure

Effective marketing includes:

  • High-quality photography
  • Detailed descriptions
  • Wide online exposure
  • Email alerts to investor databases

At Phillip Arnold Auctions, our marketing reach ensures properties are visible to active investors nationwide.

Step 5: Understand the Auction Day Process

Once the reserve price is met and bidding concludes:

  • Contracts exchange immediately
  • The buyer pays a deposit
  • Completion typically follows within 28 days

This provides certainty rarely matched in private sales.

If you are considering auction, our team would be pleased to discuss your property and provide tailored advice.

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